Globally, fish consumption has more than doubled in the last 50 years (FAO, 2016) and in the meanwhile fish stocks around the world are constantly overfished.

We can’t continue to consume sea products as we did so far unless we do not want to leave to the future generations oceans with more plastic than fish.

In Italy seafood is highly appreciated in the South and, in city as Naples, it has always been very important both from an economical that from gastronomical point of view. In the last year a new trend has appeared: local fishmongers are battling on social media sharing video of them showing their merchandise with incredibly low prices (anchovies for 1 euro, crayfishes for 20 euro, red mullets for 7 euro, etc.).

The goods rarely have the price and almost never the mandatory label.

How is it possible to have these prices? Where was the fish caught? With which techniques? Is it possible to fish this huge amount of sea creatures without having an irreversible impact on marine ecosystem?

Law enforcement should increase its investigation, also on social media.

Seafood photographed at the Santa Caterina Market in Barcelona with a special information label.

During Christmas vacations, more than ever, when seafood consumption exponentially increases (together with frauds!), us, the consumers should pay the maximum attention on consciously choosing where and what to buy.

Seeing overloaded fish stalls while our seas are every day emptier is not acceptable anymore.

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